Redefining Hospitality, One Experience at a Time

For over two decades, Joshua Coates has been a driving force in hospitality, not just creating bars but reshaping what they can be. From launching groundbreaking cocktail programs to mentoring the next generation of industry leaders, his work extends beyond technique—it’s about crafting immersive experiences that leave a lasting impression.

Raised on the belief that a great drink is just the beginning, Joshua has built his reputation on delivering hospitality at the highest level. His expertise spans bar design, operations, staff training, and concept development, all guided by an intuitive understanding of what makes a venue thrive. His consulting work has helped shape some of the most respected bar programs in the region, transforming both new and existing spaces into successful, high-performing venues.

Through Unorthodox Hospitality Group, Joshua is pioneering a new era of hospitality. His latest ventures include a high-volume cocktail bar redefining efficiency and precision, an intimate cocktail experience focused on craftsmanship and storytelling, and an innovative production arm specializing in premium craft ingredients. Each endeavor is designed to challenge expectations and set new industry standards.

In addition to his work in hospitality, Joshua is committed to creating meaningful impact through the nonprofit arm of Unorthodox Hospitality Group. This initiative leverages hospitality as a force for good, using community-driven efforts to support mental health, industry education, and sustainability. A portion of proceeds from all cocktails directly funds programs that uplift hospitality professionals and strengthen the communities they serve.

Beyond his own ventures, Joshua remains dedicated to mentorship, training bartenders in both the science and art of the craft. His philosophy is simple: great hospitality isn’t just about what’s in the glass—it’s about the connection created with every guest.

As he continues to push the boundaries of the industry, one thing remains clear: Joshua Coates doesn’t just build bars—he builds legacies. And the best is yet to come.